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Research

Luxury brands ramp up digital efforts, show varied priorities: report

January 20, 2016

Still from Louis Vuitton mcommerce film Still from Louis Vuitton mcommerce film

 

The digital landscape is becoming more competitive for luxury brands, as the industry saw an average 9 percent improvement in online performance from the first to second half of 2015, according to a new report from ContactLab and Exane BNP Paribas.

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