Research
January 20, 2016
Still from Louis Vuitton mcommerce film
By Sarah Jones
The digital landscape is becoming more competitive for luxury brands, as the industry saw an average 9 percent improvement in online performance from the first to second half of 2015, according to a new report from ContactLab and Exane BNP Paribas.
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","iv":"8d5ecf9c9f1286f7636a9d81b81d53cc","s":"bf3da25f354caf4b"}
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