Sports
January 29, 2019
Automakers are the most visible luxury brands during the Super Bowl. Image credit: Lexus
By Sarah Ramirez
As hundreds of thousands of football fans arrive in Atlanta for Super Bowl LIII, luxury brands are taking advantage of a captive audience with special marketing efforts.
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","iv":"669444bd6ffb45b5f88cc1c2a47c7eda","s":"d6e9705792d839c1"}
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