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Dec. 26, 2024
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Multichannel

Luxury brands preserve tradition of stationery through digital, physical approach

December 23, 2014

Connor stationery at Barneys Connor stationery at Barneys

 

By Jen King

Luxury houses have been tasked with the responsibility of preserving tradition, whether it is craftsmanship or white-glove service. Now, brands are extending their role of conservator to uphold handwritten correspondence.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Balmain enlists virtual faces as brand spokesmodels
  7. How can luxury brands tap into the back-to-school season?
  8. What to look for when buying your first luxury watch
  9. Stuart Weitzman names Kim Kardashian as global ambassador
  10. 2024: The challenge for luxury amid global and regulatory changes
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