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Multichannel

Luxury brands preserve tradition of stationery through digital, physical approach

December 23, 2014

Connor stationery at Barneys Connor stationery at Barneys

 

By Jen King

Luxury houses have been tasked with the responsibility of preserving tradition, whether it is craftsmanship or white-glove service. Now, brands are extending their role of conservator to uphold handwritten correspondence.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. With new Falabella campaign, Stella McCartney speaks to next generation
  3. ‘Video games are a powerful cultural force’: report
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Printemps unveils VIP shopping suite at Haussmann flagship
  10. Les Roches launches private aviation postgraduate degree
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