Marketing
July 20, 2021
“The Veuve Clicquot Tales” centers on the life of Madame Clicquot. Image credit: LVMH
By Katie Tamola
When it comes to reaching affluent consumers in 2021, many luxury brands have recognized the benefits of audio.
{"ct":"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","iv":"255b1296a401a6f822589c243e8ffcfc","s":"fedec24af52f1cd7"}
Share your thoughts. Click here