Marketing
July 20, 2021
“The Veuve Clicquot Tales” centers on the life of Madame Clicquot. Image credit: LVMH
By Katie Tamola
When it comes to reaching affluent consumers in 2021, many luxury brands have recognized the benefits of audio.
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