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Marketing

Luxury brands need to overcome “guilt factor”

May 10, 2019

Marc Jacobs fragrances are produced by Coty. Image credit: Marc Jacobs

 

By Brielle Jaekel

NEW YORK – The term “luxury” can incite a variety of feelings from affluent buyers, and while many think of these shoppers as having endless funds, feelings of guilt are a significant part of buying luxury.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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