Marketing
January 18, 2018
Luxury brands should think about working with Amazon. Image credit: Amazon
By Sarah Jones
NEW YORK – Consumers have more options than ever before, necessitating that luxury brands defend themselves against encroachment from new competition.
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","iv":"a9fb9e435a3ccd300db084d31dafe425","s":"0cbaef348ca8b1a0"}
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