Marketing
January 18, 2018
Luxury brands should think about working with Amazon. Image credit: Amazon
By Sarah Jones
NEW YORK – Consumers have more options than ever before, necessitating that luxury brands defend themselves against encroachment from new competition.
{"ct":"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","iv":"8a699b81ab2b16631c7b8c1e3d0881bc","s":"2b827ed4d1641d62"}
Share your thoughts. Click here