Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Luxury brands need to embrace Chinese cultural norms: Dealmoon exec

October 16, 2018

Liu Wen for Chloé Chinese model Liu Wen for Liu Wen for Chloé. Image credit: Chloé

 

NEW YORK — As luxury brands look to attract high-spending Chinese millennials, a streamlined, mobile-first shopping experience and product recommendations should be two priorities.

To read the entire article, please subscribe or