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Marketing

Luxury brands must anticipate consumers’ dreams, not just needs

January 18, 2018

Luxury customers expect to be catered to. Image credit: Luxury Portfolio International

 

By Danny Parisi

NEW YORK – In the world of luxury concierge services, brands have had to anticipate not just a customer’s need, but their vision for an entire luxury lifestyle.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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