Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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