Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"545dd0c9c812c61a6a57155e8efe2545","s":"184b7f7c941510a2"}
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