Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
{"ct":"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","iv":"8f096964154f864c1fd252ab9e73787f","s":"e32c69e4e3faae06"}
Share your thoughts. Click here