Retail
August 3, 2020
Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall
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","iv":"bad167ffacc57c4246e2781b45c9185b","s":"426ffa54458662d1"}
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