Luxury Daily
The authority in luxury news.
Jan. 1, 2025
  1. LVMH picks Dentsu as new primary North American media agency
  2. Louis Vuitton ranked top global luxury brand of 2010: Interbrand
  3. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  4. Mercedes-Benz adapts ‘Holidays with Love’ ads for 2024
  5. The Macallan pushes anniversary collection at JFK, SFO airports
  6. Matthieu Blazy to run design at Chanel as artistic director, fashion house confirms
  7. Veuve Clicquot talks Champagne etiquette in digital content
  8. Bentley Motors designs bespoke luxury yacht interior
  9. Climate change costing luxury fashion: report
  10. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Luxury brands must allocate more budget to online advertising: panelist

September 30, 2010

marcjacobs185

 

By Peter Finocchiaro

NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers who might be their biggest clients in the coming decades, according to an industry expert at Advertising Week.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. LVMH picks Dentsu as new primary North American media agency
  2. Louis Vuitton ranked top global luxury brand of 2010: Interbrand
  3. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  4. Mercedes-Benz adapts ‘Holidays with Love’ ads for 2024
  5. The Macallan pushes anniversary collection at JFK, SFO airports
  6. Matthieu Blazy to run design at Chanel as artistic director, fashion house confirms
  7. Veuve Clicquot talks Champagne etiquette in digital content
  8. Bentley Motors designs bespoke luxury yacht interior
  9. Climate change costing luxury fashion: report
  10. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
VIDEOS
More Videos

MORE IN Advertising
Veuve Clicquot talks Champagne etiquette in digital content
Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
Roger Vivier enters second act of cinematic campaign
The Peninsula Tokyo to host exclusive driving experience in 2025
Magic, melody guide holiday campaign from Cartier
Cipriani Residences Miami launches home decor collection



RECENT ARTICLES
Kimpton Hotels to unveil hotel, branded residences in Mexico
The 1916 Company invests in jewelry vertical  
Saks Global completes Neiman Marcus acquisition

Veuve Clicquot talks Champagne etiquette in digital content
The art of subtlety: ‘Solving’ the luxury market’s slump
Happy Holidays!