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Multichannel

Interactive experiences lead to purchase in luxury market

January 18, 2011

Interactive channels are the most effective for luxury brands

 

By Rachel Lamb

It is no secret that luxury brands must use multiple channels to communicate with consumers. But it is also beneficial to let customers talk back by adding interactive elements to existing media, allowing users to initiate engagement.

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  1. YSL Beauty explores boundary-breaking heritage through scent
  2. Prada, Miu Miu open first Indonesian locations
  3. Waterford Crystal adds new design to New Year's Eve ball
  4. Off the Cuff: A Q&A with eBay's Mari Corella
  5. C-Beauty secrets: Learnings from China’s top cosmetics brands
  6. Leading with pedigree, Range Rover promotes plug-in SUV
  7. Six Senses wins top 2024 Positive Luxury Award
  8. Tokyo now home to first standalone Aman residences
  9. New campaign launches Balmain into beauty
  10. Dior relaunches J'adore campaign via multichannel experience
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