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Multichannel

Prestige brands must learn about diverging consumer shopping preferences: expert

December 27, 2010

Luxury brands need to understand whether their consumers prefer in-store or more tech-savvy shopping

 

By Peter Finocchiaro

Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.

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  1. Prada sails into summer in new campaign
  2. DoDo reintroduces namesake with ‘Nature of Icons’
  3. Mercedes-Benz appoints new US CEO
  4. Diageo creates world’s lightest whisky bottle
  5. American rapper Kendrick Lamar joins Chanel as ambassador
  6. YSL Beauty to launch fragrance activation at Macy's Flower Show
  7. Acqua di Parma opens doors to Parisian flagship
  8. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Pernod Ricard reports 3pc decline in net sales
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