Marketing
July 15, 2019
Michael Kors is looking to expand in Asia. Image credit: Michael Kors
By Sarah Ramirez
Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith.
{"ct":"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","iv":"ca97b423c66a350b6638df46aebf8be5","s":"7ad4e07f45002bb9"}
Share your thoughts. Click here