Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
{"ct":"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","iv":"0154eb868e40141c49dd145f92f86d8c","s":"34d6f36ff3a8b67c"}
Share your thoughts. Click here