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Nov. 24, 2024
  1. Roche Bobois furnishes boutique resort in Turks and Caicos
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  4. Gucci channels spirit of giving
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Apparel and accessories

Luxury brands must cultivate legacy without remaining overly stagnant: Tod’s CEO

May 22, 2018

Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's

 

By Danny Parisi

VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.

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  1. Roche Bobois furnishes boutique resort in Turks and Caicos
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Gucci channels spirit of giving
  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Authentic announces Barneys New York Residences in Tulum
  7. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  8. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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