Marketing
December 2, 2020
Gucci continues to resonate with luxury consumers due to its ability to evolve its brand. Image credit: Gucci
By Nora Howe
Despite the pandemic and financial uncertainty in 2020, interest in luxury brands has continued to grow globally, especially through online platforms.
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","iv":"47e6c9f2e194aed265ad13fd851026c1","s":"9ba8b027c41a8822"}
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