Marketing
December 2, 2020
Gucci continues to resonate with luxury consumers due to its ability to evolve its brand. Image credit: Gucci
By Nora Howe
Despite the pandemic and financial uncertainty in 2020, interest in luxury brands has continued to grow globally, especially through online platforms.
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","iv":"51e04c6b7e1b71b93aa56ee15f9dbd26","s":"4ba20f6ebe8159ed"}
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