Marketing
December 2, 2020
Gucci continues to resonate with luxury consumers due to its ability to evolve its brand. Image credit: Gucci
By Nora Howe
Despite the pandemic and financial uncertainty in 2020, interest in luxury brands has continued to grow globally, especially through online platforms.
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","iv":"94e7247fbd75cb33081cb320dd6d8c20","s":"9b898eb53d14f102"}
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