Marketing
September 22, 2020
Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Image credit: Alyx
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","iv":"18516ac7256d579efdaeefe30da07665","s":"2697e20b119f39a7"}
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