Marketing
September 22, 2020
Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Image credit: Alyx
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","iv":"67799118ad25fd5fa0aaca91e8d6c7d8","s":"40d880a319d62199"}
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