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Marketing

Luxury brands must avoid this “easy growth trap”

September 22, 2020

Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Image credit: Alyx Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Image credit: Alyx

 

By Daniel Langer

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