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Research

Luxury brands losing ground with younger audiences: Bain

November 18, 2024

Podcasts are said to be a reliable way to reach multiple generations of consumers, from Gen Alpha to Gen X. Image credit: L’Oréal Current projections see total prestige expenditures either rising or falling by 1 percent by year’s end. Image credit: L’Oréal

 

Luxury market growth is flatlining, according to the latest findings from global consulting firm Bain & Company.

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