Research
November 18, 2024
Current projections see total prestige expenditures either rising or falling by 1 percent by year’s end. Image credit: L’Oréal
By Zach James
Luxury market growth is flatlining, according to the latest findings from global consulting firm Bain & Company.
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HG5ivZ0r8F2OvrO5ucTe5rmeweHhyZhrqxF0rY7wnQ+mXg2VJRA6dn+FIkAel6heekRFoFgaibIQ9VLicT0ULNM+KGt4YLZk8g3gdaZHdMT\/UJPmhDy7fgtRCz7gGSEkvj0540aFQCJ36JiiSG4ngkQknDtZl402AYTUj3adswnHD4wCscFjPHr4YTtkNTgAppI9ZmQFBYlBYzOFCM6PsjQYWy1bT4Ug\/QmYtMpISmP7lORsuiD1c0SItd0tSvTWdw1YeEi1ZaazuexVB1rcjInOgsm0dyiLRQIAaeAtQlc++BrfTnBTIiY9pNT31QSryGgjpjqADvTb0cwC4VpUxH4ksro8MipiIu98pQujy39BFhUqHFjTs+MyCfwn7+UEQmADM8o0d64V2kjPZITzuZmXSGWgKtq\/pcCYrSehNvFVvZGxp0RhDagmsmOFpr7+cr0mEOYG+0\/9ULSCg3GzA1NxwUbdDiAiL0TNe5kJVtPyOK0C\/7hF\/W4N7sUoW2P+8jTTGFr8C1o88Qdn793FmdgjEAoQ5+xyZGLvYjXY3P\/MBJxiQZv7+8fkoVmUByPzbYItswTPeDzCC7FuAaWY+spo2IaoTPx7qEMTqHT7rQVELft1Vkud7LJtoF5e5mHGa4moN3loSG\/OPHbj7rN7DhbaheBCmywQu5trlCdeYfxI00H0lka55+q5Pba9hvXyKqG3BFqZ5WCPU9pT2XFX5k4gKKs1X48VO2SzwvqPmd23NV5LOKH\/+0yfbcaLoLYy+CBFSAjHEor3HA5XRUc5mMkKxewI8g1Qyzmv0cfNxAlI4+ock0hlYCDTGx8zRzbW0BDzqV8Odkvo2L5zixYjY8VVgLxpS9LRzalQYx8gpGIbMEZbpCZJZa1hHV8hDgo4WqsqKc0piDR5jG75gtDdZgSvBR1dz76JS6zJuCV1L\/x\/Af9XEyKknNjxmGbtsNytYezIIHOEt2hew\/B6P+8gYPhEOhcr0dVXHJrnuc6RqHSV8XZHrWfwTAYqGgNHHWFksv4ghTKbC3fx2L4xN+mhlPoQefVWbECM9VuHsTJqcDFK9C65RF4UfbbnfyufAXR7ljq0C5tJhCQHE8rYwjzM4+dqgMzqsHrceKmJrlP02s\/Hiz2YI2BRmRYlnowka6kZEkNW6eymK1x+se4EVr4SSbwmMqkVDdHlW9QEHMEE4kBXld7oq9wXQf\/CR+jZD7xTFIG6XvaKicqZexWxbVKMJbxjX2LRcWiukTjc72Pw4EXpMXASazoTOryd+32\/T06F9LBg3KcXUF6ID1NVm767iwTs58Dcq+0eO\/VhUJ2qbhGKOOQPIMhjM6gbh5y4Ff0G3AvQ8ca8GLqv18kj3wlQWLjRpDfJsZSK2PyJiWtBlwSYhRmjKhC8qmKDT5uIGRhbduKOEQ6YjbZ0QoQaREJRVy0RPee7bLiaiwr+TF+YT3Htlazea2wDIaqaYInCtJ\/hsoI1\/qk20UggBo17kq8h6t3U3B2GkmJxaoO4O50MiMR\/iyRAZ3t4wMslSlGhKl98+5+Vc9XOn4rKdKUPRC8F0qGH+ANugEjVLOlKVZ\/dBWwvdkIxMJn7ctC3LL\/HNs1Oaw5h3nLmxF2OWbEQCtvUyh1usqcctcni1fWSAWJ2JmPHAYwi6Ep+nwPQFEzGK7HZdK4uKBQEp9LGEpQN+kEo0GxN6ZMbBFo383CjqOMG+JdLr0oosAFrAqcLeJrQhw33zFduXY78bKb9jV2nylyRA8BmWTQ8UsZ2vm+yItejA4OeuN5V8hhjdKk+fICyld0B3ZIFGmTU1tSQjL+J6cLNk3C\/XyoSiPG2QeclS9wyp5bVgcrE5jg\/Xjdt+\/n2ScJXRZ2sHr3apqya5AStpygAnrKs2GtrPHEEWYnkumD9VIocozGv2YKm+Vbnui45Z8c6KO6RBFmRvZ0UVXzED8MvHtbMjqj676eD7h670Ab3vyoBf+Sd8hDNlWfkfBq09gRfi\/W6HytMK5hu8DkmcbyyTk517FAkDJxDON+R3lVwT8lsgfHpIAQo0H6EqlEZ4gpSdqEFjt1z7UrfBsTZnXKf4LdDmejL5RCPaJs9yoIZOJA7Rkmd\/IcoSlqI3ipETOenG+LPvvWmiyeJBmy88JRRzokSsTfXk6N9nPtC5iWfnaNLjjj+0N4FfJZmASkk9BHuNunRHHVC7xLfzAPmhwXc5lDUxM6vfzsxmgTtKUg0ltezjRus793Fo2Xp0s\/TWNtUJ2U6jRkeUD2DH5dcOZ0TXh5CqDZpjeD54DQLCRZ3THmggTRsbYoXfOrS6udOnTYOcBEwC3zxu4sAC63W7r5U6EXd6TBnS\/CnlzznRUzmkUIKVXlLXr5LBzhyalDz4TLyM\/FRizaqrAWxvz7mV7GrSWaNX\/VOziJEHp6MPIIyJqoIZKDEdvCTHipWZpM6sfByXvSSGTOpp5kuuxbBNekfDusVvpkdauAZvxrmwPzdz86pZqLg+I94ySzY\/ckq1GmMAPgey8EAEKXJpq+f3\/mO5rL5Pjcfz4iCk9\/Mv690bJ1dygUs6MfnoL1Ojo4oLzu+66g+TwvroXYviexIq5Cv2harq6MzyrPCIhYO6IXOTc74w+lo7YsebjsLFvzr\/ECz8Ji\/gHtB7fl9sCeZvuqKTHr+FqAavvDgUcRmZVwkX0aCsouYHvfiQV2EmD\/tAunXVhc\/v1e8GF6Xvz+Wor0pLYkFIHz72qrwcGdF3tLWdfkEX237njoMnQ2zFsRcvLCQkSQ6TAS7Ad29y6CCiLQPr9dw183zB5MhrTZHkW6cwu5olCvMWux6wWtNfVy27jHNZKbAaHuRWwg2+1B+E0QRR+iOQbwihp5hOorFBbzFNcqS4I\/9MAF1zKEsw8YY7lHUgchpzAsISziAl5xLe26jrAnxQ\/00818DX\/w1zTiNMx\/i7KHdATdtADEzIKpzYOgAzpjUhtR6kCG3NI8nAM6FZekxMxpyixucAuASE9x\/NB\/+0uynMArzbUJ74bW\/d+hwiI9nZQlg03d0qjS9QwkfSaLaKEx5pRdyD6BlF6T2TsjtBXQDDPweWS0NodZkGowccX3U\/ssvvMwtQJ8rwRsjSClqwSR0cDPsF\/FxCYgvOYLDkkCsWwdw1wL583RPkk9hHd4P1UCPZRqYA2Imuptt+yoJek4JbP4wHUwSwcWtR\/\/R3dt7GFMcc4392rJJBXnD3JNxhYi20JgdYGXmPzGWYe7YP3+WPNRLS9ct5Bui+340SIyMVqki8d6H3bBwi6oD0DgWCtucTNQ66SbBJYgyzjyoVwjc0INOEtXeVkC76I5IOkdMU3EKTqhRnbqeQ4A9V+rua2ICGmpXot5du9py9Wb9tAquTeT2mT3A7KrUHj9mEjtY4HqioUWaX8HHj6o3d93kYHqJGyYQPtzat5u2TvNi4G4D+ubwZSRYGUgrspjANCS1+x9t8tkAX0yFoNJFqmyuB8Z5IobgO\/PqV1XV2GBAcw6+zBkTyBIy+xYN+3Xfvhm\/26rPxwie8sa8nSy11MPCOmXyiwujXA5Un+N6fLMEs4s2yk7Hvgn9TwEUW1T+ukibGyGqZL2EAjSd5cNP492FeXC\/6b1KosoXGau2xqOG55n3VHHrwpR2olCSt2X36oVXRL9fpjFtZ0Dbp+cZMRfpKbDbrzncT+U0K6lVKz7UNAiidTgV+QXnluxaQNEoe\/GsahhoImxUvX36b1fIMUOXdOoPwBAK1aRQiAhouZ0cDbGgmxgKbGsrEHxs+1vVPjyWoewGv0BANPvamxF4KBlfqJRRlRN9fxdyvFwNlAHdkf3aC6UnP3yghzqGe3l5ZHO3XadOgQFyEKhvyhsVgwMHwFWvBlguXWLCZuEXAmNtqJvewdgBBuI92WCdrf5Zzg43Z\/GLyWXSY6Nb8c0bePleepBzcgYwWUFLnKWgDKwHBGoheAIgGmFbm\/gRFW\/T3jyue2oOg1kjozM0O3ZUtGn+rwj2G3VVIcA3O2LwTUhDNL5ubFnPu4xuf+UPvTSwqegiPP51lz5jfiM7Hu\/VWw2nn3AXGdrgUAogYsVoK5W6kx8saq0KsmB33xezGCTv4Ee80Dli4E01IgeSdk\/\/Nrk\/hyW+tqS0LeUXD6QAioKp37nbJHN5nMujlAipcBSwrpCjwbWRLoxgFqeUUQflta+aI8j5lCVjrlHvuecmgefyWgfhwiuIs1Ec4CzCnmPx9hZqbSC+VkEknSsDGgidZbmI98L95mOUOOAFfiB7qQRrWevwIWU\/EVf+7VDM9r8m0hHnZXtHV6FYygj\/uQgYwk\/JNXwQ+5vil2Mue0pcMYnAZ7kqKqWvnh+Tnjo\/xSHxEqmapE6f6X8CdZSnXbLXpsYr4ib5CkcORnbx\/cKfkhunxHKP9ZJprZUtZHRNOYU9Wua3YYO5XtD5MgpYV47hDOc2uC9KQt0xP0+5OTggV6w5LLfR3R\/ft0IlMahZ98+PGJ8hL32oBatCsQg5GrWQnxifFi5I28JsA\/GQmxV3jO3XByFBZvn\/RIRrWx9E8cPKYSNLUSCZfPZP\/ecEduapvDsnoVk3e8y2XkaGxNcRsI4BTRUVIGXBYsQQyuqh0RjDqjQaXK3+20hwZZoiVPoHnKb7AiI1wzwmdv0IuTw\/aBF1\/h\/4tc7Q5VK3Vhl507ZMTvdaPsJC2DkNcb\/EjTcq48W9Hh\/hp2Ams\/B7XINI4bj39GttVMvYy3nBQGyN3dCKt9MQ3CifCcgTTq8ZYONk4AgZBP3S9LPVzYxPO3SNvGM0IZEMw2Zj+FucL9FeTu4g5kPB3nhVCsKDi7XcZnDYov3nlzopU+BaeXCFzJ8UfxIYmnV9c2fIltgT68gAUrIyu0KyjmjvIeUVyJSu\/WH08gl70hnIxf9EG+Egc3zez8E21Sc4taLG0Q8bkafX4AsKHOPEDJ1tLe4u0efhq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