Marketing
February 3, 2021
Louis Vuitton men’s SS21 digital campaign. Image credit: Louis Vuitton
By Nora Howe
While platforms such as Instagram and Facebook have been deemed critical channels for brand development, luxury fashion brands should not overlook the effective marketing opportunities presented by networking site LinkedIn.
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","iv":"f82c4c974ca9bc3b2603bed6c5faccf2","s":"79b8c9581fb7ccc0"}
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