Luxury Memo
February 3, 2017
Image embellished with Anya Hindmarch sticker
By Sarah Jones
Looking to become part of consumers’ conversations, an increasing number of luxury brands are rolling out label-specific emojis.
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","iv":"a41e8be71b25cf3bae43d53d69e30073","s":"61d99a719aed3308"}
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