Luxury Memo
February 3, 2017
Image embellished with Anya Hindmarch sticker
By Sarah Jones
Looking to become part of consumers’ conversations, an increasing number of luxury brands are rolling out label-specific emojis.
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","iv":"4918f4a66d921b7bea66abe5ff3a5aed","s":"5195954b29b6c398"}
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