Marketing
August 6, 2019
Michael Kors' Valentine's Day push on Tmall. Image credit: Alibaba
By Sarah Jones
Ahead of Qixi, which is akin to Valentine’s Day in China, luxury brands are looking to be top-of-mind as consumers seek to show their love through gifting.
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","iv":"d242477f5aa2f1782183bee37b12ad2c","s":"b4134b65e0338439"}
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