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Dec. 24, 2024
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Marketing

Luxury brands lean into love in Qixi pushes

August 6, 2019

Michael Kors' Valentine's Day push on Tmall. Image credit: Alibaba

 

By Sarah Jones

Ahead of Qixi, which is akin to Valentine’s Day in China, luxury brands are looking to be top-of-mind as consumers seek to show their love through gifting.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Porsche Design boosts in-store traffic with Linkin Park collaboration
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. Rebag reveals influence of celebrity style on secondhand market in 2024
  9. Magic, melody guide holiday campaign from Cartier
  10. Roger Vivier enters second act of cinematic campaign
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