Marketing
November 11, 2019
Neiman Marcus is promoting Singles' Day. Image credit: Neiman Marcus
By Sarah Jones
In honor of the shopping holiday Singles’ Day, luxury marketers including Neiman Marcus and Dior are encouraging consumers to treat themselves.
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","iv":"95928af9f20916b29c67ce57d8519b06","s":"99dc928e64522315"}
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