Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"cc671d625d0f3c34d5023d8a44f6748f","s":"b40664f2c313a7f5"}
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