Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
{"ct":"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","iv":"a78c646aef7df93a4778604a0672c46e","s":"d148bea7a543ff3d"}
Share your thoughts. Click here