Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"3531ce73dc5bf7d8c2ec200a89f5a5a8","s":"7055ab09f6f1f0b3"}
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