Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"0fa1048eae0e66069e81a3d4efcfbae1","s":"e5bd2e4fad398485"}
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