Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"92daaffbfbf115bd2ed3d47eaa64fb4c","s":"c53154f14c1d570a"}
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