Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"f05e2f302274b47e0a1ee95f8031c21c","s":"55c2b86273cbbf89"}
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