Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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I5G\/hsYQKuG8oBtDGN+QSs2yMVO5LeTDMKMIIJQPvNbdxUp9fVbvdSF6w+TWGaGNuTyxAdGfIBu4xhW0tdhWtkx+TMBYFvHHe\/2jWhkVmOsMJnDOnlK\/aapVujnK1ikUlEiSDdxUklRKD1sLa1MZyO+edkEZrJOqWY\/4wYV7E8tytqQO1wcsqulPD4YJo0lJqBDCQZ5KgMwy4+IOvyTg8W610S1AtdaMi0aOL8tk\/WGedBklz+7Qas8PCpndSwzGnRJZDIhRI2Jkgyy7VtYv+eycdxTGoPEPtVz\/PH+t\/Ep4mkNam2Vliwa9+PMT4hocw9MLFXRKFshR0lJJ9mgKzR6SMZn0RfQC8EqaSB45EUCtBzNV0CBI5v2d4uKkffSlCgzXIcLkukvz3U7VR91BQaiQJuT5Am93jWieuaCMmVMFdYSWr0H9lkFdwZX2b\/sDHNyG9h\/ur3oAsSPMezK5vL6jDc2qsyG9SymmELc+lAZ0ztK+WvjlrN55c4xPg0BLsF3\/J9mG6VDQggI1hZlC\/xjQ4AessfJw4HwnWKMAIMRxTkg0IBjqarvaeZPV26omvc0rfydD3llXrYvYHnP0a9k9CtZf+9fatrTZebZvaHYLNOoDCrReypLtXx1c9xMJUpuFvo4JfK+WvXJWmc\/AS9T85rAKVMI9grJUYULVMWxAJAmtUWWVfJFFLaYz9DG5JIm1iia0JqwAbrOAMFe17IrGHsDOgza7Fe6da1iKm6S1cn7TeLoCyeS\/oLG+Y48D+D5mxmF2o45WYbzW2fFX3OY22MYQwJMrajt5Ed8ZD9nD77uqId1XJnsQCoIO+PcH96yMX82+lnvgo01+xisQZ6bjs3NyBZT+VT8G6mKqfeWbD3IIZ8p+JcgAdza0jLTdJTgAk56yXevVdVvf0ad\/Q\/gEelyWSnGipkZ0+jLlLHs0XeJc\/BJRDOQ3LM2ughre43ZrJr84dOmzPTf6g6PsnC4dBexUd1h7ZYNNUKSN4nAvqjCxUx6hBZlSLl8pIVeajQU8a9PPwo5G02K9NmNZGa4Tbnul8aEx8i360mP3bp8lVS1dTVEhVn1SrrXGRbMt7N6QttYi1XlyhW5Wr0k6l8voCFgX84hTNeX\/EqwOuYiCjhg3I73iMRbo5jFw2xVTFsqWQ9uXkvpBucIBHBo8NJk8a5Wn\/igsvkWKlqOgnYeZDHksXLZBsXoX6XtWSLpR1q3T9ca5moreR+WUREbfQ1iQrDeeIGEMdDf8DakNT5ARotr4mwQD\/X1jxEbM8u984FPLrIav5Gc2YKTwXc9d6Be69C0mwb9MJuLYBxK\/mTsBmPlsZjo1kWowMlJaW2zlk9DVcbwfo5\/FL8iaYE5rqEMdMwpenRv8KwdKBG5J\/IOUeGmfzSHJ9PGeFYQjlmhRVizpwzV9R+rVM7itWA7z3wXY52ovHHaO6jKxcOZxKYYc4gZgx3F6ix8PXOISI8g8CLM6eqnKApQi36GXMmKCL7UDTyyz80Q\/h1Q3ZAa2AdheYHVUOreoTkVlZ66jCxGZMIzotQw+IC5ldDeh7IrA6VSvk8Pwl6TCvqQxqD17jLAxk9L8ew2hF+JWvWUVSY4CPyxcZTelxqbRvAbe+i\/8J+1ZqPusUCT7WUwS3j0fbQ6ElLyK\/PssAC5+ZsUwXIZRx+fGDLbqZZUCwCIjU14AbjNFD7wIU0iGzlv0XmK1z0fR3TnKPvPIXFFtucCPy5l0NTbTr9G\/SPF+EDIuztKXk5hIWPjG\/x4UDt+3WNFs5RnJUwVOKJUZpwopzXd3f4TIT0kiG5rMtGzzLzntyOSm88nk1oGlmv74PGIitUNk2bdUooxpAOBo7msrARIN3X1\/+yQfokHRLIeKQCjXTYjx4re5GRP5l2L3fNHt45FQV985TonfQiNeztEgVVg2W86bgXjMP\/lYEbSe9ckq93uHXJfCR6V\/CSDDcaqHOoJSPNxZvpYGvmYNU9G+SYHfDs3XGdHaC2MngW\/eD6M9JH8B9O7PZQUE+DDfJHRnAYCjCzTDyrvqMJxQ\/JJzqpxJJm11qow\/gHXudgaeSm11TvL7jAUe2CZe3\/CwBYEBGFA8tcdOFVrqSwfFdUO5o7T+k6PC5abXBXFIXSCQt7Zx6swqfty6Xh\/lAxiv9M6YUtF9lDI8zriinxGGzWgrvpobHuUldu2MukRjXJo4xM3l3EFYWcV9I1js4zrIXBwZ0YkII\/tG2flBlHpU9fUbhRSuM3qPrmqtPWmGWiBNL4am7WvkLxdvkVoFXXWl\/CfVHd07qJKYc0uNaiFEC0b198JVwlGc+uKv04XXS39+Wuaz2SomIrOy7qEn\/MynP3V2TAdcpitX7hfvYn6m\/PJIl4ecZBBy\/mmguV+mASqcCf5nDj3FquRFHySk4\/p+qphZQZea9Bx+sd3EMdUfdBGqAlHC+C190jOa8hrtUOQsQkYfdNnF\/hbSkbiys61mw4hdZ5gWjvhQUxo74j8BWMNipmHNIfYJjtQT6Ml0bt0YcW75uWMTzm\/BJik369dUbRaa95gJf51XM2OlZmgTK3wvzVYn8cySOKDmAfKh\/oGmapYEdzT\/1mPh7C5pLnxEmrAcLIYruHxOZvsu5EzKZ+LIwBLA8RBc6\/T01twppzREH8LiZYK\/BoT+cUeL7W88xQa\/0XqhBr3fwvzUheKlOMdNnTdJRInPbCzx5gTxuPhLz313XvNuHvtnwZosUVmWObwb40MatHeLAPg71\/RVBmTxc6RLwBNCRlM1jQxSxo9uXYA3IMqifePt4Jq9F5WRCqDlxUC5RYtuKZR8xkc8TIKrSAlLMwiX7YcyKFLM3M2a01B+3T2e8+E1vmouOR18HoMrj\/kv09BhfmgvkX7ciouWs\/jParwWMaeLBWX2\/pyMnLBV78Y4MwEcLNDbca2fGx95nlv7KevBcoKR4EwanEMvFZEnsfTlIOXwtGx0Re6g9nleHNMLicSqnBWO\/5SMvDBu5Dd4CYgkk1t415OXbCtKIdKb8rqJqgAoLieHuSIDnO2aUKOJUjT9O7qq4GRBRoe4AkqPc+\/ldIVNYLP94Xsk7MqMbGg7DgSN3fHWLloqDRVBN9wfINUBLe7LgPM\/jUGUNiuGGu\/98\/sRO4h6JDjOPzp75+p11Un9HC9Y0e9i0305n+XVRFDUitKufbQYd4FYELooqADGEi6llQwqaglFQYdZEIIus+\/o\/lD5nH2+c6tBf2EYDTWnKEm6qF+CvJOmBnHnb+vhOmjs9mADBfTUt6YBzkPDqJ3fch9395jWiQ3mar+WZHUxuNLh3m4gYpmqgS+ukYmwcsqUPrWZGR3mGKLhuV71Tz8FU0PuJdYOZBBSEV3DQgUJV84kHyQMrSDeG\/wwjdNpN4CfzQg0jZpZ2lT5mbVb+q7+xif2+U0utDc3TpSNY4Fr1XYgptht2DRpuIU6XRdIrKLivAOUTgU\/1gY7Y0uSLHXHse5w\/J5j+XM4NcMG0UAzE7LGG5SmaU\/o\/sfoavtCTtvuaNEfH5xdWkKsgYnw8Y51xXJmGbR2AkBuNIxBfnjjjsRrf0Qc9BqbaxkRJO5LvAIZPeikMC5LuX\/dP7VU+T8gDk2+wj8ymzIMPxOZ2Y9T6jHGDFB\/jp585SW2DZFp6pjITWQDCOSWkAwGdofly0BkRipWVLX+L7TIq5SCGmXE7hk3sKO5WC+QEqwwv8wQPb+zRu1kFV1fSJblbnReUbdEUtFaWQUMEdC44B\/aTqumirvu8TVHvty2kE8rH57vJMj0HQwGCBYRSrPEokP1ZEmFqSEYJRu2P9JUR\/ng7mot920UEtChzPfi3DSweGrvcBFSbbksmbstrFuGoJ3WztXN+S7zaArMqOIp1UhalvncWR0Zbeb7xNQmCqPDaD9HgWZ8NL7WTcsRJHk7k41lpRxJMl1yDxzNmaEFsHy\/ReZiGbZagwYO3G\/2hjl1O3DHBd8u8E9xvC4Gk1ZpJsgxnuOUy9BMCFJYppQLr1Gqir+HlXMSMe8QYYfd4CLb84EpPwRvEFt+\/P7i\/FQOmJe\/oda0GbI6jq0tp0QPDpd+249tbH6apdI0dC02tk2l0VjNtM8nJuEz00d6V4I8izP0vh3IAWfvVX7k878QiOW9P2NgL0zGoXo\/rVAycc8ub9Kz6FdYx+ZOFQKJms+GK+BC2S0pLG4Of7kaMHQJpIQ0LoAVPqjnm4NBdGhDVqKu3Ji+kCzwy9UhLPb8NcjquFsj3\/l7zbRf+GtpbAO75NSZCtaXcEwNWaTRCsYeXliu4qL7M8KDcpwO1Y0EauzUIr+lk5Zt9sBCeH+wpjjnLBF2ngq+9a0\/YCiDf4h7HdKRheca3BBdI6KKW7JUUut7NJmMW\/0s4+oxXfE2+1+9XvAaY5xWDoBRh2uBgO9KlAQTmTPqYg52sPyWE+e\/xpCngnimDurkBkYQitHRota0mqffNoX6KP0B+CIb2MdRbj22LA4nwURnLvhvHmhW4qu6kup0mEt70yOT77Aje\/IA1P4kr992lwXIgpKpGj9Bp6h3+Bzfi0p8jr3LtOOaGSmmLQQQXqtBsXq6o1olM3br2BlDsvWsYNgGkjb9WnyCZw5L2AeYq7mLuVSgEWNbOTItm4Uhap25T+jqZOebNtf+eZuPBrwA0YgR\/Y63zwB5UDtWG1ZA3PbOnHdIl80zIos\/tQpYvYxNFtrTp59Bv+kdo9cPRLfiQpHZISgUoMRD1AFoDrYJ+OowwK9eqdUnrhai1TeeSO6kZx3ejCEJ\/4V6UEskklfFSFrWdIj+FcQ2Pg2Pq5X60TU5uVG+kJKzPnhSsOe8TfgR9X84I6lbhMZp03IWczCO9ZkS90oUYgZjpSVJtDb2RpcKhDYCsTkYskeA0tR73Wowg3Rpt0RePxPY7zTwQbHQK7xh5e9fwzhZTXhpNzPEqerU1v+Xjj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