Marketing
July 14, 2022
The latest fallouts experienced by Balenciaga and Gucci show that luxury brands are now under even more scrutiny from China’s young generation. Image credit: Balenciaga
{"ct":"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","iv":"d188cd1533cc9134660398c5215f82e2","s":"a74f3b3b7d007cf0"}
Share your thoughts. Click here