Retail
September 16, 2019
More than half of luxury consumers begin their shopping journeys online. Image credit: Attraqt
By Sarah Ramirez
Luxury brands’ digital offerings come up short of shoppers’ expectations, at a time when 65 percent of millennial and Generation Z consumers start their buying journeys online.
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