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March 14, 2025
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Luxury brands host social contests to connect with fans on Valentine’s Day

February 14, 2014

 

By Sarah Jones

In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.

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  1. The future of successful luxury brand collaborations
  2. Audemars Piguet ventures through time for 150th anniversary
  3. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  4. Hästens celebrates World Sleep Day
  5. Gucci names next artistic director
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  8. Dunhill connects with Focus Features for ‘Black Bag’
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Donatella Versace steps away from creative director role at Versace
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