Internet
February 14, 2014
By Sarah Jones
In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.
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","iv":"6073fe9f65e6b82cc0eb2a5fb846a2fd","s":"ecbf6501edd5f2f5"}
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