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Marketing

Luxury brands hope to attract affluent art enthusiasts in Miami

December 6, 2017

BMW's Franchise Freedom created by Studio Drift. Image credit: BMW

 

By Brielle Jaekel

The 2017 edition of Art Basel Miami Beach is seeing luxury players such as Hennessy, NetJets and BMW flock to the international art festival to flex their muscles as brands invested heavily in the art world.

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  1. Richemont reveals plans for Watches and Wonders Geneva 2025
  2. Saks Global reassesses closure of Neiman Marcus store in Dallas
  3. Stella McCartney forges partnership with fungi leather company
  4. Rimowa revives archival design in throwback campaign
  5. Don Julio 1942 launches first-ever global product collaboration
  6. Resale market benefitting from luxury slowdown: report
  7. Follow @LuxuryDaily for the latest in luxury news
  8. The future of successful luxury brand collaborations
  9. Luxury Unfiltered: How Italian luxury is regaining the lead
  10. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
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Follow @LuxuryDaily for the latest in luxury news

Richemont reveals plans for Watches and Wonders Geneva 2025
Don Julio 1942 launches first-ever global product collaboration
Saks Global reassesses closure of Neiman Marcus store in Dallas