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Dec. 25, 2024
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Apparel and accessories

Luxury brands have more to lose from product backlash than fast fashion: report

November 27, 2017

Hermès becomes involved in crocodile skin scandal. Image credit: Fashionbi

 

By Brielle Jaekel

Social media is giving consumers much more power over brands, where a mob-like mentality can influence the business practices and decisions of these companies, as well as their reputations.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. IWC social snow globe stirs up winter memories
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Rémy Martin toasts to the good life with new XO campaign
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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