Luxury Memo
February 13, 2017
Swarovski's Give Brilliant campaign
By Sarah Jones
As Valentine’s Day approaches, luxury brands are celebrating love in all forms through marketing efforts that reflect the diversity of consumers’ experiences.
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","iv":"39889409a6aab542f64f4796ac2c5e00","s":"327222a9dcb86984"}
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