Mobile
January 21, 2014
By Joe McCarthy
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
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","iv":"a775a7b6d8d8424dee1a187b86f353ad","s":"e64d1582919e579b"}
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I enjoyed this article, as it was one of the few I have seen that gives relevant examples. Thank you so much for that. The introduction mentions the ability to target “those that just visited a branded Web site” – can any more specifics be given around this?