Marketing
June 10, 2019
Almost half of shoppers plan to gift apparel to dads. Image credit: Hermès
By Sarah Jones
With Father’s Day gifting sales expected to reach a record this year, luxury brands are inspiring consumers to treat the dads in their lives with everything from fashion to fragrances.
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","iv":"2a8861e4521729a44fbbd08e96b52ba1","s":"4606f458aaa03d35"}
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