Marketing
June 10, 2019
Almost half of shoppers plan to gift apparel to dads. Image credit: Hermès
By Sarah Jones
With Father’s Day gifting sales expected to reach a record this year, luxury brands are inspiring consumers to treat the dads in their lives with everything from fashion to fragrances.
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","iv":"d7493e351ae82c242fe0dfb965afab37","s":"01f78d3c08523475"}
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