Marketing
June 10, 2019
Almost half of shoppers plan to gift apparel to dads. Image credit: Hermès
By Sarah Jones
With Father’s Day gifting sales expected to reach a record this year, luxury brands are inspiring consumers to treat the dads in their lives with everything from fashion to fragrances.
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","iv":"02ea4d600aa176330616de6cec71eb92","s":"2ff569275e5bd3b1"}
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