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Luxury brands falling to the wayside of mass retailers online: National Retail Federation

September 6, 2011

1-click payment for a Chanel bag on eBay

 

By Kayla Hutzler

Luxury brands are missing the mark when it comes to online retail and falling behind mass retailers in consumers' minds, according to a survey by Stores magazine.

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  1. Bleu de Chanel dives deep with new campaign
  2. Diageo unlocks Fusion Partnership Lab applications
  3. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. BCG: Four trends driving the new age of luxury
  6. Cartier pushes collections via snow-themed mail catalog
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Bentley spotlights its drivers’ successes in film series
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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