Research
April 28, 2016
Burberry Snapchat campaign in progress
By Sarah Jones
Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.
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","iv":"d82c0aa4849d2be8fcc152206d3108ca","s":"6a88bc56a6ecc365"}
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