Marketing
March 10, 2022
Chinese cultural consumers are a challenge and opportunity for any luxury brand. Image credit: Shutterstock
{"ct":"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","iv":"d87e44cab5003516b6805dcf3059f67d","s":"1c6cc6aac12f037d"}
Share your thoughts. Click here