Marketing
March 10, 2022
Chinese cultural consumers are a challenge and opportunity for any luxury brand. Image credit: Shutterstock
{"ct":"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","iv":"c3d68ee14e26a6cbc38a1e3223ee30c8","s":"a6dc92e6fa84f315"}
Share your thoughts. Click here