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Luxury brands court millennials with music festival guides

April 13, 2015

Instagram photo from Stuart Weitzman Instagram photo from Stuart Weitzman

 

By Sarah Jones

With outdoor music festival season kicking off with The Coachella Valley Music and Arts Festival, a number of luxury brands are looking to be a part of consumers’ experiences.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. How can luxury brands tap into the back-to-school season?
  5. Balmain enlists virtual faces as brand spokesmodels
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  10. Wearables, AI at forefront of 2025’s digital trends: IMG
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