Multichannel
April 13, 2015
Instagram photo from Stuart Weitzman
By Sarah Jones
With outdoor music festival season kicking off with The Coachella Valley Music and Arts Festival, a number of luxury brands are looking to be a part of consumers’ experiences.
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hR1elaG137TlVE5mbBJtF63iDnyruqJLaul4LJ\/20wKFZN1gik0DQXrHsxTbvFQ6cWhvHv\/TTZuZcrvY1mohvALew2VCgK4lU4n\/iRS53Wt714ptrXFkOcbgfh0Wbg3aBInJ6NJTWSBWA4sLcAM6yS7Mpgk60duqRCsCQRcGN21a\/1BE1YgCPwhaKYo\/ROc8MATfETaLvI7H7zhxX6HJ3xlEFNguHPv9zL4btn2xjyAb+2sLT4L228rlgANC1G6lVoDluOPpf1DmSaZqPgVjdremPbcHei9jlA99kVevwpjGMEAXb4+T3hL7gIoYIAQR1q1KDNrCYxeTFs5NrKSbmG7g1EKZX24iuyWMi7ieqQ3ZyPFXfuJUEFm0AQ8jXKUrgCPOUKY8eIHuLhxeDLk97XMensUMckZchVkVoXdcN1EmmzME2TmIBXqagDu+ZEYl8QpHQICzxgofV99KpEJJsevvhOhWLqFE+9e42QsgAZjHO1o9IHqU8RgFGuA\/2xTWJd\/qmiGjzEvJab0XAR2nSDtRc4pSrOyb6RM1bPN5GgR7YYI6doXeb1vM2Rt0Ih2KuJiirtiDR8Nel0zp56l61H+jUwV9V0KcpKmh1a8Ph8i8II2Tc9lVDyfUrfM+I1lOmaF7\/Cd\/c8oYh5Wypl5F12feI2OU7nB0M0l8kuD2kAltAt011AWTmkUvwcttVizm3MjzIbo7\/FUI\/it2YgE8OeFoUN74g2so0zfUQNJsahFw3m9+R1NLRCvjndBGxpL5T53k+qLsQ4WfqmHoVGwoxASjVap4LSZ6PZfZbl6dgNYg3z+IgUxBefOMpHokZ9i5\/BV5SuLFJZpllBCNhUBpFWxQUcU7IXA19X4ANCQOekF06WJ2v8Sx44Wv0Oe9tdZKHIunURhj7PWRSU6Z5iYW4O\/9egIApepY9l4z+Aw8HFb\/joxl\/g5nUasZcMqoFr1pu7KK3ggweJqvdv2AaAopGps3tbBZ\/Bx37zyBJDV4cB5m6QhpHnWZdJTHxMTIi9op0qj1uTV\/uEdsbua83BNRzBsU1Ih8xDlFg3yz9vJUVuor4oedrizsybJQ2gODx74vy7kp+MI0zNFnahQ\/cM2jQJBztc+8zuEHUXtx3XqewJ5D2Vykjv0DK6MYQRRXmBidH1kRLYV8zrslSq7O7eCuG+RocpgqT38GwsSEW0rLKYX9xjPnMQfYUi9Apv\/uP3Kd9JSXY0D1AsECqHeFKtePobnBr0VuSy6Zuu+TDHjAg+fRXJfFmuwp3g7YfTaqJiKJoKff2qfvjZeEK2uKfqYpyev6FaJqCvNixG+8zI45qKSuJBnhOyJ5Cq\/S3SVJXxugCylpN70hlFKzjX6ozIbJq\/PpPq7vtcQB79TckH6zGcX\/MxVYPmE0pcl3RfSBII4ADVgUO8nTyow3\/rDYi0xleHIqTxz28MyjjlhfbEmyKqrho9nR70tmA0aMSyf\/2M8izvTe8zTSR8NongE4vH8UzfSaylVgfEun4hsqtU1mnxnpFhA6hm\/pGP+REh7YjuuFITkgiEme5jS5hG4wFWQMZKsrP2x7GK5FIDFJctmmse3a\/RiR9b\/JI6lQ1KPR+cj2A252kFRJmxOGYtM9wCgKe38\/jO116Re7z\/KraJo4DmASO4Jlyy9jFTnvW7lBXp8N7UKuIW0hn4fXADRXH7hea8HvTWq5ZQgv9C5znbO3ODW+o3WQC04JP\/MhcTek3eygeGjteTu2qhwxpxUzgwymrAMX50qmVNykVJDTzPQP4LvMQDiyFW6\/1z8GP2J+ej0MFxEya4fm7PYvatiHqEeMPxklCJjyz67fBSK2UPWYFsUKK3T2qivfum9C20GNDwy0n8hIuyok0Te1qfT6BUgQmFcsfJlLbeSz9Ip+M9P5R64RAnQGl9LoNTTpn4TgJfcBgvVJWDRczra683EhP0MKrr1q0aIU8iW0sIMfnnJNp6SMa32LA3bMW2hXIKNCNZ7ePcl1TM\/SWiidufF2\/7npOHqERR67lPLHMTah79lJMlAm+jqb6j+QXumyVn6yuXG4zWNe4D1Khe8ruyOBVos9d+THtBpXWtHjHYf9GM4GeTVNUodueUGWU9fwjl69VC0pUG0MZRKt07zKwA9wrfwvcRy3EsUkrpMe0kgdzBby2WdDVSfYp\/jl6D2mHKZapPopQwLGhmMRaDnqQlipksOhCcnJE4bsbTJHa7RP9MRLNBQfTQJSMkR9iMesCTFStekJmR\/GoI59FnrVwzv4Z531N3h7WW0KahStqdqfia7lvM7sjAL79984hcb1vMXIfDu9N\/8uL3DPowUth27Cs8YevYEwidORSx6\/3zgdAdmeweuIqf+csWOg\/iQ29dipKAvypJzOEoqA44clzSNMhNdvQoDJ5o1wGXRm4Uqj635urUnb2C2Db\/TykmrOZQMl9OVpVaZxt41fUcbFibDK5dWP0k5gPa1TOnn54Ebv9Y3eS+aR3YPNQnw+iwO7p7NUWyFLfQrInR9pbSfkTPcRptwId7sd+b\/bSP2CBtTaXxBhNsF12YpjBi202HpjkUuxN14hc8rb0q7luoHpvLCMSACeDFcnhuPkF7HxoBmOl1acf3p3DWTLh0xOn7bdDN6y5743FgRUMobdJgoyTPKRXivR5RnVOYfunFI7hY8bM0P8KMy96sNmjeQ+iIXjbvdXO0P7+0KkA7w9EICOkLO9JdupHpa0YrC\/kTSJgwmeLVMVo7ZzAwvw\/5+\/YjPXcQ3mXk25i4zwffO7pgYOKoNNOUfBviNu\/fWNVXtmeJXRX9vvKvtDqet\/h+YhYobfRVCeNkOxwoD+pmrVzqDpv2BBSAIKu+m0FZpQJFjt3tibBBYTMlS96aEK4SBRRJo3fCd5AMdArvm8UE6mqvgUIMWhp36CDr5\/EkghNCdsimzXHicPxMiXnJbD7EJ\/VWwy8EkYKROATzfuE1AKIJ9dqrK3QUz\/qJBb5LNALs80zBVPR87qftUCH87wCCZzfbTZAj6Ut3N3wO9z14gXKvHGLEnAdwuWUdle9fqiAn2rgjCJI\/9OAnh9vgYUg5DpfsA\/MKIAsvh2DW4WITBmCxm5cFN\/GCYTzVdlqRerjdrDf+3NusEF6a04jbkio6TYjcOaiOCO6VbtNKsh9G\/Kq0P\/YpKr6sFpM6v+cIPZb3sZgcrKYsZ9NaMb2bZ\/TBfQRbCEQGOCklAveO5UdfYwCEDVhNKkeSIQFMXj+8pkRTB\/Zipe80LqfzAGnfObMpwt8G2g3wUIEypVBsmjUYsoHAbiQ+eSvkLZIDKd4ewxXDER9Z+1rSaYgmPA252zEOVQtUF4zIiVC1+VrMVLvsaA4bFJlCKnyD+WHW1zOM3p2CjV3lis4Oh6tZgGYxAvyY1AOwLn20vhyExOGGlrPAOjftgQhqdX1y3on5yKbi5aFdzzktmLqzuRZZQusYQWK\/JDbgdJX3krLUoAjDF3JNZOAZ46kHHkuBHG8bRVsN0MYiFnBCgGJEhhGpIL04f+E\/NETv4YhjFubmPAiibg+OT4jkbWsY3Lg0+Dx5ns0ZIlbKczs1AtrfM20c7FR77gI6UXXwRQvByy3VlfdzLgM25vOqZw3CzYJAtpUFTctb6AeLZGniEURCCDXw+sBD4W2l7Rm8hC\/ZQSKxKlKZ\/dTDWqC1MxhmUVZlvcH+\/5hNIfH9FJkkT4qZtfXZ3RwvRCPBQVU2nA8lEqrFboV++vIRl6yKPTTmTfcadKQDWkH\/roWVrDUv3BvwaP08+UQ1G0V9HhrqHW52GgSsugeLg4p0F2stDD9Ze663GWBeQZNn+v7W3dvoUkuF7LZWpYD2xSe3YJ\/rKLCUWB1VsNe61PVcp9rgzx+fNy6vfth+hfgKmcMGyLOf2UGFU0CR5vD7HuTLsRo5DzznmmaPaV58mS5BWSTwTV0zbqJccxWu5zrinoBa11V6udll9hAtWmrDRm+Una\/L9al0rVLpyruC9XbLefguIAlS7eq\/buSk59NoAOyAjgS7BpgMSRrZY5CT0CvXgxmKl+frhDGq0V3+wJPvzRzVaJMclhtwUIp4\/8A3K2CPY915fatibnIbVhr7ASNmkF52bDCbaS40KIi0EPm6lxyGVhPpyW4BlnnlycsjymD2VwJVORJEBK5kcHc4l03bEJIY8zYZiIGyN1dEv6M84Xog5O7a2uk355V\/LVu6jZA8h5BgVwUu5q9fX8QMFAuBQCk\/2HYkg25IDSAEQF5h9gI6QthnovjzUpPeppQne5xOzUp5U5eiY0E+AzL+SMcqTEQi9n7LWVprytRjja1nySIRBO0p1uoHnC5+0eGTGMx\/0mHDj2dZ+uvMhqOprqqdkizfdCFh2VK1Atjt6IrEVj+PNyeT2nP5SmUhXN03zoezT1z6e64aRxZjjmvLOWqicbGMScA138gUUg9yJoZJMnuzrXEWh19xh8ArXkkupdX8lJ81I9s6hHuSAskRR0lW+ebN3DeeJfcVGglw3sp1iQbCKVuGTjWT+8roNNOfPnmDQBe38yOE60ACwqnLgwP7FowekGVR9f2ejh3sSTJJ05adUrEBVM9\/XYOencvoGe8JRQ3+X3+RjK5CLoofUv8l1ZCN3OeTzMOj\/Lt80zqa4KAEOUvZDEzd1oxAPWJTtGgUjSKAAOa7BGbYqaW\/aaF\/NS3Z0BCfj2mHCZ4x8VPt3\/8QOTp2cABz3F00pSi2zPEf4I\/C7\/8DPxOVgKn08nuT57IAA8KYlnTVXKIEo8hcE4roeTS66\/fq3Jta0pzfyc+TdVo7cOJYpFMjg5yvWJ7GGQ6NuK6RY3ZHLOYH5hOxXdxoqZwEney8kxVSLI5jnGeATSKyoYFy+5JDtYZ8E3CJ21J1dWIOYAIQb4oZyyfqeXNuQyWV3SqXDWSRBgiR9bD+GmOcXQQHgZcp2pNiojwZ9D\/WlUuwnJT6Pz6Ug5t4dO6X1IbuD8BMDRZTAMOuMurzVqhTMt3ILyEfeVnIHF9w8FXHRWKiRl\/ych82MeKfbwKD3bpFvNyMISL1eR0KcrxpqZwsT4\/NuUBeZrhp0+F3ag9c\/8WjkKrFlG0+72ZnSSnPfzzY5dGkFsjJT2B7M5p5GQoFooYLP8dtyWk+MS4AbBX6NyRcyN7NDSdTsV3W95e9Z6vh6p7y00AaTQ7IXZCCYaB\/Z1imttawozHrTnN5C5BdDuCId5aB6mnn80o3O1RUy27keLlQUk\/vp6EJo+Xtp1NBv25Zc1WNofZe2qqA9e7uTB06WL\/y59D7ZVYKd+dCwwv5IxHZ5O9YVGmvsxqWwCCIlwkBuc+j1pqLNIeDdu3MR2UyEHqAF6eWvii5f8PisAalYqBivROIuOjpTlFRvgEZCdpCRU9AMnpuIkbJXAuW3+DEv0mifoWYcp6ith9LyjNVtjHH3gjaDnyh5FWv1UCnsCCMN3cXS+6jp\/iNrzuSZC0cCGmpTToHDep3vhTKhOydWue0\/7IwgHamYF891pN2jRWy2Br4WmVKgok7bGYhdx9AZeX438lyF+IFSiHmNjI0BChbUBI24uU8hs\/XN0Os\/nej\/l+rkqOtjRjwcbWuOl93EHUkjrdHhou87nRIRYuapCoJwV5ayOPqk\/q3ei6P\/uUs4NDsKG+dnZFwf32vtiRC+M8Uh+KXe6qRIuiCokwWmb7ZtBO3Co+Yombpj7wq5TeeBO0\/VKMBN9r\/XcVG8wWGHcpBaMVIO2\/b8xZlpZrb5hl6W+DKQa7m4\/nIWksh1wZRAbO4UAxOk\/rKKk0toKAe4AcuOUUbTpO8wpRHo9BlSGF1+x2GIIj\/eQWSGMWdq7p1sfdbChy2ZYmd10A8E1HKwoNz74v6KbfNFBvQJXRZFq\/LjiXpHJBXCqTVpHyvSloTINTld6Minv7bHaSnp\/Wcl6AmUM4D+o4wBIE3JOa79rj8GV7Lujw3MI2OXeKumU\/v7TFz6FhgMjKXTeeGQlidv\/jZ9pgv2wRLO\/fKLeR6eNDHjJFdhzXcuI36dUYHV3wgxHP39e4pmRYRkdbhqlb0GvVRI6HD1Ktw2\/FbvLe+oU5DafffEVMA==","iv":"b40e32f15f2718ea701739ae72c7c62e","s":"70dd7fdc2af1b38a"}
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