Multichannel
April 13, 2015
Instagram photo from Stuart Weitzman
By Sarah Jones
With outdoor music festival season kicking off with The Coachella Valley Music and Arts Festival, a number of luxury brands are looking to be a part of consumers’ experiences.
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","iv":"c37cd1d4af5baecb9f2fa9fe97a164f6","s":"c921d7e7f5d49204"}
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