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Out of home

Luxury brands use museum notoriety for quality assurance, history display

August 10, 2011

Alexander McQueen Savage Beauty exhibit

 

By Kayla Hutzler

Luxury brands such as Alexander McQueen, Louis Vuitton and Ralph Lauren have started to place their products not only in stores, but in museums as a way to further story-telling and align with quality.

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  1. The power of affiliate marketing for luxury brand growth in America
  2. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  3. UBS, Dior announce joint ‘House of Craft’ exhibit
  4. Rolex Testimonees take center stage at French Open
  5. J.P. Morgan Chase expands luxury branch format
  6. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  7. Shangri-La launches ultra-luxury hotel brand
  8. Saks dedicates flagship windows to ‘And Just Like That...’ display
  9. Maserati revives racetrack driving experience
  10. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
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