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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"3188f84233d704223cb0e1072545761c","s":"a2bc2001d828ee4c"}
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