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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"c3042b90396b1dbe12423e6f1b2af406","s":"e2626685bdccf066"}
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