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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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dnpvYDWyiNb47ZjszZmr\/vlJinTQfPEKTf20i9PtDyn\/REP9OpWqNLsuzDnPcGAUi\/KmrXe8IAxYVVWAOC3Nbb29BooJ4ufPd5+R6WREQl+xDUkzwI3DsIDEhfpTqdBU2WZSIp9wKSrZx3191mE\/STRtjfKy43YFqKM+yZKwSA\/8cyxL6fXk6+GTBcyFr95JS63gEqto9oq9Z6eROm17vfBPXDC+CQZg4WQoG97kmqbjwnVLnJ5+2LelT58BYe98DiQwbkYdoc2L94OZE4lTAN9GdO9gPkGTy\/bMahJ5BZQNQDprZuIyKVAOILdXx+lamFAdIYp68hZPYCemNEypJqS9yDXR2oL3dqg2KrAfo3C1ZcWDGLG+toaZ6XCRWy77BUiemy\/MLAS7KU+VsAxGhdqEL0l\/U1Fh15AeZvzHco07gxiVQgM2+mq2wqC3lqGGshM62FbVQE8hesv6aiGh2cKpz4ivIBK2WKpjocrf1R17Lzzu2t5ouXV5AsY7gWj561ojnP3uaMtuPCTUeMD96Bf\/fMaoVwig9yN2x5Gdg8D8ea7d08rJILKm6QWC6Jze9ETTUCol5uoq59DFc3cqBqmk8aEmrjB92FliWzU+527uXenOpUrow3QhvdWVrVHyWwiMYhb1cskD4CzHZWnmKcQlhOwTem4YSpCthgUe+TFkFM0SMiAM2OiPVujCqPC1\/SkFrlilUjT7sOb3o4nujcWJPthAS3+\/h10qrkIWto9M3PC6qyMLejHHh5\/FjV6Ru5VpRg5M3n+f2FgOfgeOBFSGuH508RYumG1mP8sq9RNX27UTFddWI8A10wZv61Xy0zx8RGbIdvyIGpcHiKYcEXkWk5+tHk2KIsgx69g4fKRgdo7MgzBzi5mLwIPGqw1DOvIROl9d0u8dMKM3+iZbCAhPHeei5QiOWaegVwOImE3Hat7XHy7ZI1dpxgj5RVRo0tWQXcCVgnczIbmxCTZaBEMAuW+4rIEedfRbC9XHR3KU9Cx2uVQ3yvBWrLE8oJOOIONI9tMeWuIHRFtwrTDThqBTqrdFsimsbAGFhvZU613tSJBz5GOYp5qHyeS5PhW4v8uHLzA8KCPf04SI3l7qkzyWGA\/6gIN5jjKsZ7Qv25hp5hKkV4zv7G9o9+KvRzTsO\/2s5LJpU2MsCstyuVPGMefdY+yKFeAorMXpvyd7HtzXNqZYj5OoLKlCQ1Pl85eq06NK+d7INzdROEWjhHFL1ljCdH\/JG2y4+R5vR5Bg2F2TQTXFp1iv0DT1mkJfyBMYXFbS9ua7P1TN4gu\/RjyfxahROZzEdVe+138gqRNBPU76B2zu2n6I9eCqlwecF5SUhi9wdDH71fYbJO\/OVyLR1IrZx3mWhFG2dOW3X16MKqZ9r8TgrAE9gcfzmh7sphrKpZBVY7FmWDFO+bexQyJ2VpL8b1FDT53uGaiwhwe00awHDCaJsbowCWdOWaOOpmqS\/6OINBqSy3doWntNlR0K6Ex8GBu8QQMeoaHlxooR7qDnMwj92ZSrX4Iu7GJh+bdJaMFjCuohYIft6b2Chle01R1yJN\/x10xhpoRpF259hna2p4eZC9z5ybA8gxE5ueAYXcatw6TZA1P8vGrTCB59APWiEBwT1Ddyh6zWnFrSyJYrJ1oxA1GB040cvUWC5\/vXQxZde4o5TBPECnTbL6Ecq0yDUt7joAseuGvvOUI8YZwGUr8znj2x5lzgEJ7mhQWnzIYmYARaYeO1gLCp0FaMt42DiV\/u+hhhriAdf84ddtedt32P3arwjKXW6LdiEH2XYimb4TbfxudqQXqGnP40KlsRPfldfA+KVc65sUY\/iK1qYHIZDnWrRZC+mnyEHblpG3fHxJglh3D0x\/L9vnDAmbkl0C80YO5Hjurx7VbO4UcPwH62EHUVb6sLlMmABs0Xz30E2lO69ZgHeITQ2y1xl2BTd0zznZjLDV1wDYN4uW4r\/RnltTyxJDOz2KCpB5TZBsRVVTDm36W3JWRqooA3ZGHuMwwJRqGqqrlRGyA8wh9VrQXmoctsZTwYRLjydzNTAtkvH7C0PsGW0wEWbkcVQjwQH1jxGMFWFEn7\/8F6NxRzCVdErHnWoCDA7bCv+90wvtz\/Pa7dpeIYwQbMmeM9VsE0YXqgEYZCXSS160sf9v9EJVGoeBsloZt1032ZTs4EkSiG\/NSt47bxTu7FTsx\/lZWAxVwiE+GPr+sRtN73jY84ibVEGmeOyks0gO88xAWzQWkDCYu9XILOnAHEdNuKmvUSvB8pw4ZphJLDTB8pR3hS93of9qPjNIQgv83BjMN3hPwE0SsrwtEMOhzVUCRpKb1hAMNWUSs2HcmY\/XyjPjU+NWsgWtBB9ht19CevWUS4cwrOxlul4W+QtuasHBIAqwo+h\/I4HX0KpiPlei2jvAZoNWqb3AOwXwgvLiMP6ZaJ4p8sAklWuR0CFI+h4nrETEa+24arCDqP9PLFyFD9o9mKdUGxZNP5k7IgP+s5g0GvkeLHZ6d3D3j2ND1kmNAkQLq7QwvNp07W6XkU\/X4fSvt861LZUVucz89KU67ZwSel4fsS1REnWM3JxaGsT1MTB030Ju4uZTvnvAIfN6Xb+evj8SMPoa131RRD7TOCx+HuU0GGsR+r6xrnTga+o6GwWOCMi9ZDBGnRwjSlFK6mfazT5\/QCtTYc\/r+UeccgKJ\/GWuhfdH\/yyTG0GFM0fG2hynDd7R4cfugUhYv9FWCSJJH1nmEsTMVL6vuT58omJzKyj+cYaCqcfMSAwt1rFFrq1QSo4PPAqN5E9oBfgIZZb\/UCxIDCOGjS7RoYM293dUqbPVt2bf1lhRyh4blKF5FC+Lx10v9aQnuQ2wDtyjz5KNN\/wo4XbDxzaPeg2HwBg2tlPoKXAvOHsqDRstM7\/4BJjoupibqR\/Swd3qyzDkSJ9naiEI9VszV7B2rdF\/cUjcqbf5xSAS1GQVRmcHIpnodslTSKYv4T4i5LtiwH+4+GUfsDKm\/B71m44seoJRINkmpMjxjVYKDVO+4QsfTandDrSIww0wVUj+AvRuhC13U27MSaz3bRp7dbEc7nxrl3d3G7MP1jy3xfv0aiDzXIij\/SO9BrQ786wStflnmnMFelxAYkfh5nQ3wqWPa0q6u4ePYJGYVq7dy3CMElwMWnuvZiBnA9dr\/hKy8Px2dZMh0y0PCxuy6spxsx6Fzg9oG+EpE8ZY8UJ7XwX9GPrMo9WPejLOy\/NH2XBPN7+gxi+wF6kHlFy8=","iv":"6877e5a7533f4513cc74f5e8c99297dc","s":"8c23cef97317b5da"}
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