Mobile
December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
{"ct":"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","iv":"74def42fc1dc39e961a2e6b105e3f846","s":"4096c40c677d24ec"}
Share your thoughts. Click here