Mobile
December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
{"ct":"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","iv":"b678347ce2649bad6c7ccd04a6695c93","s":"90f75e63c92ef8f0"}
Share your thoughts. Click here