Multicultural millennials may have a wider range of options to bring their business to, but 95 percent of the demographic claims to be loyal to the brands they have an affinity for, according to Buzz Marketing Group.
{"ct":"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","iv":"26bd3ee5bb6d90489d609329ad65c1d5","s":"243794f13259a1fd"}
I really resonated with your findings in this article, Brielle. For years I’ve noticed that the majority of luxury marketing appears to appeal to Caucasian audiences. It’s refreshing to read that “72 percent of respondents think highly of a brand that caters directly to their demographic and prefer it.” This is encouraging and I’m hoping that luxury brands will take a vested interest in appealing to multi-ethnicities and groups.
Variety is the spice of life, especially if millenials of various backgrounds can afford these luxury products and services.
Thanks for taking time to research, write and make your thoughts on this subject available.
Best,
Cory Tyler