Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"61ee3568adb08fc251ab92f2961f369c","s":"45475b669821aacc"}
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