Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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