Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"732e880e4927b711f7e6f2deec428965","s":"2f1fac93d507af62"}
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