Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury brands are flocking to TikTok this year

April 3, 2020

Number of global users and growth trend- TikTok vs. Douyin. Image courtesy of Fashionbi Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi

 

Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.

To read the entire article, please subscribe or