Marketing
April 3, 2020
Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi
By Dianna Dilworth
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
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","iv":"6e2abd487c3bdd004ccf712a08dc724b","s":"15a70a82b0dcab96"}
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