Marketing
April 3, 2020
Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi
By Dianna Dilworth
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
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","iv":"e37eb1b10fa987fc328aeccf538bc58b","s":"2fb178715f6c64da"}
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