Marketing
March 27, 2017
French luxury powerhouse Chanel is among the early adopters of WeChat's upgraded Moments ads. Its latest ad on the WeChat features text, images, videos and links to its official account
By a Luxury Daily columnist
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","iv":"b34b9fba394c062667df2038847a84c2","s":"db5ac9e7ace2b90c"}
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