Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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UzLPRjh40sMjOaX30v5s+8MahOo5Eo47M6hGRM5RrsaLwV5tvjZrHh+WInVpimp+eIWRiY63iDB+oCbx9viydvMdUCDHbYszMeT6oIgSI3f229WVs9YV9Y88Yuv1rHdOGhsN1ERphY\/98B+5QQTP5Bk\/5orBcGDhhf+C4KDZV842Wi5OfilDvel3KROUPT0TzyIWbBd17LItj6H9UbjX4bEm8IQxbWcsgSBPIqY4AK8SM0kQMxX0wFo5YJ97XuBCdOSxKKMFAlOQTl2Ctaf9zytC9X2AFiduII\/6x6\/J258ka5Umv\/idAH6OBS01XopvUS9qctEtqnKB6lX4pUYamPbdivn7SCfNKAaq30EJIJRKmK3pmjtvd8RF1quMZwDisD3c\/CVfuvZOFFAVsiyj8quBrn0wBBPBcpt5XprWtk8sdRDVWiju9pfre8bXHTb8+1kCSm7IbsRT+nXjL1ofa0HkkCzrEk1a8A\/V1JPXaNf2Jx7IJNgIkyL+J99L43Mj4+3bXK0XO6gFMzhXTsf0P7kJb656NqqtRqdHqUEZqbgXILLocqqeIq35XpMQN3ZugqWNv\/\/hPpAVZpP1akzm+fHfAMu35Qhk0UZnJV09qoFxGFiy+n0wwG0ubW81b5o1eRlliNcDw6WmWDafe\/A2ILE1CV7GONrB2Czi5NJIzQVKs9JyO3VxT4yzk1wSg+ZaqpIgr\/uvWBEQTI9TcRG+WwM0y0jTiocV9uGPNEXjO1qw+JxDld1xIiAIz9R3xAJH6xRgEasD2WRp35j4oDptZEe3150ga3\/v7fFs5Sf+qAIoJujeh9ElKSUkoHdCElD\/qWBPkh+58QSFke2VZGPBjL+M7xFNAOljIzhe9nncybTuAbS7pbi1eS6zp4GtZRm9NRmfqPuGukygSQMz+jZCnlxeZxUtGcIkab\/wCUHXjhaO9CoCn81OfrtQw7+Li\/seydp2MgbNcuLazzVa6zvOSXbS1IUu12NOdRTZZ9xOlIVDDx4WikSKIbfv\/ceJB3YhARhTbOo9N4nN4Cp+28LbwFchnYIUG6L2Zj9kIHpxEQMOYsSG5SAj8gFe7UMn8vWjpIntgxpXueKMJ5GJnCpBH3\/ffqfXfvKvx1OJ5\/FZsaB8rayXzIUj+p9BSJqIgQJ0bc\/zUdgt42drrz81TAvl\/6rvNQ0qErNeVQOe+hOKMQLACKODj9SUWIYNCkdjwMPFsSzlDPri4Otu0pBAwm0fRNIOKsuLMeoHh7MuwIBIs6v6vVkrR2MGD7Brs9JjlMEGt4eT6h9XqabIicVMjex6M\/lOQ4K3+K9+koFBSxhQXik1J8C2k01ZG3z2ayGA0FX8Fl3goSxuyYXxVtqesPtaVnmoCiL4CFPyGOqZrWYoX7HeHNFWcwpbR3uhk8PaDaeQWj0IzmO3ow8HTulbgOQZy1hd7l9Ei8OzDEz08hZaXOlODzQT1FpYM7yAkHwl4B7u2fFUEv2gV99pzJSv02SK5CV0d14azoLqmUk9kqbCb15P\/bAMFmE8tALtOsb5ZsAgrTq4WO\/rsW\/iYOQ4rKiXjlVGhkXQJdJb8ELjK74mGsNQB8OA\/lSDlEhXEByYvRkS0u6YX2bNufzPhjGy88Qa+VjiQw5BmzkJ8xvFl9Z\/Ek7JihdVTBnAIItzkQQIkkjxQYck6pNij1X7WsicT3+GwxKIa51fhbehf00Qx25++xubnyv77Jckd0oVC0pRzUkLkyIR3n0zff\/4xlqa6r8nzjjdSwx5z1gxsgtXFf1uYzGCv8aJRNyq+4T7kV+I7tvioezbf2JFO+fmnQ6c2uIdzx4qAq+7fJSu8ssowhNNFSdL\/UJM0GymsRG1EjhTkstpuGmwqa4gT2R7kI52PpWUvBCeGDm1NhwLvEJX+L4riz85Yloz6qe035iWpqgCxST1cTmiRAV4XYs6ZJpbQhZtnDf+NYVdYekFWiNaXoY8yKjGwT0tbwTMZ3sk5cSfrgO+DHSJHvTEjigtctauOkAojPxMgwtMCOgWK+YBX+EzTIx38IWDU\/TGNZdiyPizLjolzmbQ0+TXsvqDmga3v2ZLNzqnGVXvcofJ7XfOLL1vrZqcM8SNR0MFNwfZ91bKnkxTmZOfJ5g5WezT2hyG9a5YWZHlexmE4uAii5q4FEnCbYKU2Ppjg2PEEEk6w8cjZKHksMLM6oSqRWUuh1Rbapre8ZS0KbftOduKP0Oxx6Nyj3Mj5IO05vvFCPgn5+WPKQTofXqxkz0QSLxbO99r6Sxd\/HqzYfg1ioUHqfR7i66xTKFvYLJvEawLGCt6sLFCdtKFUg24Ky7dMBIK3KySHKhF7ssQt6mP9NF9nTOpxv1V2FBefhFNT0SKSz0nRBGKwpUcUdLV2D73u\/HTn0TMvf0kwT\/1dyLz4tB\/uS8PZ2Pxp1fYFX0XdfZkyL\/2jPzUTgKHkonMu5eKC9HDzsg5EEkllgGvqTo3wO7PHLcWfvuD1A6eHQQOcwfnk6cf8PUlCxKUmoc\/x5j673NfO0ZtLZ2E5bpBFw1HA5HbXEFomjtv34AtXG7ZzbHDU\/IShI99iiW8bEEaJD9O0xrA0t3gJcnd4Pd\/vhGKLxCIJKms2EWymookrc\/fm2YiaIKKKqsRctGOspMncI\/9uimltR19Fp4D7PenFDz9E7PaSX0JyAV8nCGzjRvrYeYHd2N8jneb8Iq4xXzgJ1\/ZHooK8JS\/pDKxi77FQLqwflxmf5WC48bsh34eY7O+00\/Wnog+lBq622bsVLYDRhnbv23u4VN3IUfGMiXu8Zkh7tU3mR+Xpb0XQ8zI8tIxWHYyovBOQf4G2aA9LEuKhxM0OPxpSjvrMM5EIjg1ku+q4ocqY2JG1UHujbpC\/lSbk0Vv\/43f5+ZTEbHzI1\/wUEk2hOMMYddMFcnvngrrJvmQ+GrxKb9KsAVtJtQvgFtH+zBdcBwKXXmaPAgc8CjI1UR\/dJYYU71c\/e0bONHMLDMrB6di\/8OPh1JGGdSXxEakqkkOpw5p2AJ4X\/drY+ctGgHFlGGCP0V7IM4BGvYFXPQiV0huYazsKq60k7oHI\/NSqt3hpm2idQHB4eFwkzK7wD0fJfqQljWMHH7qqCiypWw9i3b34y3OTF9v32CgOIwib5jm7r2eUpq\/9SqhXSL3RENI2W\/XuCjo9TSWJu5pR\/yGVLFuSc2VwWe2Vs0rCzkfSh9pjml41gOmouWGJ78+ZaCRtGRjmFWRHEWJGqPsWHJS3VlZJS3TlQzSWQNwjQ83PHJlsIWO32JHQaxRMrf0\/5WcnsWSMkyx+GdlY9mL\/yw2W3q\/xe51wYj\/rnxL7lHc4sbDpngFwe8V4kovt1rLIXJkyCo0rwY16KbwL4sBswFApGb0fRd13qEftm2FJ\/0Dy0\/vSlhHv321jTPHQC4iguCp8ccLvBJtq\/WGRxQvFnErU1IFLBn+rLz3B0Z1oVzXX80PnresNqeGC+OC5l\/kyX\/DPZ50RFLLrA\/jNvuCILo0i5tzZ7I85YZqzCYIerPC7RoJEi8U8Fp+AJvhlRiT9X2wx5hA3ZOBIZXLppYJeYmhwcJWgvpzQP4LCzKtLIPx4qTfhbDHcpybn1yVWc9AsLJ0+qgexyXl+yrsZtb5N8YldIKwyKZkXf5o0zSXe2JyVdkunUjyHv8O8U+4wtDxbyTuswfF9C69A0XTWrd61pRTDaMH1Zx9\/SVjbmlyN5UCtp8aDc4Js15Thka4ZAsQHhJeqQ7rE07NUsegEtZIahB2\/jZlSJcKwWE8VZpNtAUxJMXtkdV38dFWrCDJeBf9viGftoHkwx5KdvUPlPhpDTEway3DIEdW0kPJBdqbQxKG3qQBn6W4yojqIn1LRqftcF88s9oQEmSYXEZy9HflzJOR+HQuEN7vTgBVOvmzo5LmMhVlwIz\/AZIrH8G15w+9VF2yyeAbrXlp3N8E0IMVTyXEpKVYI4Gau7NK2VgUsnHSmsIgDArcWP4lVzp8NjDn4gdeHwE4RIkBjKe+Ez53CVW4hp7O1xdemNVeNcMTtSfMIIbMicgNsP4+hm9hv2cBvISExRiU6c6oxp4exAOCw1yosHNMKd5e19SMEKjpI8JQYcs\/spe4KPnk2rNxxwRkU3+gw8rgmRpCII2J8e+m7Tk9D7SfvXCOl0DTFx\/GHlzDED2aRG2tCFNFPfAuC+SUzCrEFodl048X+skiRozp+gTlDm126otJWqi2MMQs7AJMEXXF\/qGZa24PiFLuqzjk9Hws\/Hbu8hQev9a1nYLFjllnxHp73Xb2vVQGmBopv1EwROGuheQID+eIokEeLuJfdVqsm97AF\/+HTDO2WGX7A9GxA\/7cvsBm6xCBeNpFoMjFz5PWXuRtWFfPhUYyUJT6UhomNilM8Y5D0JBdNPRLXuntQikasahnv6mHW6TIGlC4eqYM9KYbBvaWWSMLtIEbJ9Do5\/0xmVAh2dFO3gJPzA7Be\/IsmbhLHZJPy3I7FExEtgPqp0AslAXEOvuVZ3VlGPYFZ+ZMmqRODOOsRFSKaS4kx9e4BY8YiwwWQsMBXYKOV+hhI+S7hB1HFJCu86t+6yD\/cEaTdHnNQPolfiy0NfsrNM+FIKiLwxYVaKiYQJByxATb5\/00aX2vooDpHtbtXUQx0lHVjpPH9Dd+4rC+rkTs0hEmO9EYBDvZImTuqRp8L2zlMRloh1kF9g4+Q46lhBjeiKKcGIICddHWCEa7+FXaaTIOLLoTXhhptnWODVMg+hkFiPcQxADtbLB4H","iv":"71aea89cd3df9a8254c5cc41dd9502f1","s":"df21235e7e94856d"}
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