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Dec. 24, 2024
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Marketing

Luxury brands absent from email marketing: Fashionbi

December 20, 2017

Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. This latest email dropped Oct. 20 to push its GG Marmont ballet flats Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. Image credit: Gucci

 

By Brielle Jaekel

Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.

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  1. Porsche Design boosts in-store traffic with Linkin Park collaboration
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Rebag reveals influence of celebrity style on secondhand market in 2024
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. BMW sets record with funds raised for education at playoff event
  8. Bleu de Chanel dives deep with new campaign
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
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