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Marketing

Luxury brand success in China: Rewriting the code

November 8, 2021

The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Image credit: Louis Vuitton The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Image credit: Louis Vuitton

 

By Glyn Atwal

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