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Dec. 23, 2024
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Mobile

Luxury brand mobile use must shift from marketing to experience: Vibes exec

November 7, 2012

 

By Tricia Carr

Please click here to access the archived webinar

A Vibes executive who spoke during a Luxury Daily webinar yesterday said that thinking beyond advertising and marketing is vital to luxury brand mobile use and marketers should take advantage of the devices’ capabilities to enhance their product.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Global millionaire count to increase significantly by 2027: Agility
  8. Michael Kors walks with influencers in new campaign tier
  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  10. Chanel divulges history of N°5 through Marilyn Monroe video
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