Luxury Daily
The authority in luxury news.
Nov. 15, 2024
  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Louis Vuitton goes big with temporary NYC store
  8. Genesis House presents winter light installation
  9. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 22, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Louis Vuitton goes big with temporary NYC store
  8. Genesis House presents winter light installation
  9. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
VIDEOS
More Videos

MORE IN Luxury Memo special report
Alexandre Arnault named CEO of wines, spirits division at LVMH
Authentic announces Barneys New York Residences in Tulum
Genesis House presents winter light installation
Vestiaire Collective partners with influencers to combat fast fashion
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Burberry overhauls strategy amid rocky interim results



RECENT ARTICLES
Alexandre Arnault named CEO of wines, spirits division at LVMH
Authentic announces Barneys New York Residences in Tulum
Genesis House presents winter light installation

Vestiaire Collective partners with influencers to combat fast fashion
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Burberry overhauls strategy amid rocky interim results