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Out of home

Luxury beauty concept goes beyond product for Asian consumers 

April 25, 2016

Promotional image for ID Hospital Promotional image for ID Hospital

 

By Jen King

SEOUL, South Korea – In Asia, undergoing plastic surgery to alter one’s appearance is a symbol of status and class, just as much as owning a Chanel handbag is in the West.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Printemps unveils VIP shopping suite at Haussmann flagship
  10. Les Roches launches private aviation postgraduate degree
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