Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Luxury automakers turn to aspirational consumers with Lego set

January 12, 2015

Porsche Lego cars Porsche Lego cars

 

Automakers McLaren, Ferrari and Porsche are seeking younger consumers with the Lego Speed Champions, a new line of Legos that will feature vehicles from the brands.

To read the entire article, please subscribe or