Research
November 23, 2015
Image from Mercedes-Benz film
By Forrest Cardamenis
German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
{"ct":"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","iv":"60fff2b3439c643dfab19c56f08b4a03","s":"c7467453586c90db"}
Share your thoughts. Click here