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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Michael Kors walks with influencers in new campaign tier
  8. Wearables, AI at forefront of 2025’s digital trends: IMG
  9. Bleu de Chanel dives deep with new campaign
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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Mobile

Luxury automakers distill brand identity through mobile apps

May 21, 2014

From Maserati Ghibli app From Maserati Ghibli app

 

By Joe McCarthy

Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Michael Kors walks with influencers in new campaign tier
  8. Wearables, AI at forefront of 2025’s digital trends: IMG
  9. Bleu de Chanel dives deep with new campaign
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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