Mobile
May 21, 2014
From Maserati Ghibli app
By Joe McCarthy
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.
{"ct":"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","iv":"dfc5e8fade11ca3d5d105629397ed73e","s":"5e78b813778624b6"}
Share your thoughts. Click here